Leverage the customer information sitting across different sources in your organization to generate incremental revenue and optimize business performance
Campaign Management & Analytics
Our Campaign Management & Analytics Solution blends design thinking, business context and behavioral sciences, giving organizations the opportunity to profile and target customers with a tailored one-to-one marketing offering along customer value management (CVM) methodology that will increase revenue and business performance
Experience and Measurement experts use a repository of customer value management frameworks using a robust commercial campaign tool to build easy-to-use yet scalable solution for data analytics and insight exploration and campaign management across your enterprise needs
Data discovery| Data Mining & Profiling | Campaign Design | Testing | Launch | Evaluation | Reporting & Dashboards
Our Campaign Management & Analytics Solution
What is Location-Based Marketing?
Location-Based Marketing provides the ability to personalize content based on the context of the individual user, bridging the physical and digital context to provide actionable content at the moment when it can be used.Download
Location-Based Marketing vs. Proximity Marketing
When it comes to mobile marketing, location-based marketing is the key to bridging the physical world with the digital world, providing contextually relevant content based on a user’s geolocation
Industries using Location-Based Marketing
Whether determined through GPS or through proximity to a beacon, location is a key component of mobile context. More and more mobile marketers are using location to engage with users who have visited or are currently visiting a specific location.
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